Distribution Channels in Turkish Market
The main distribution channels in the Turkish insurance industry are agencies, banks (which are actually in agent status but demonstrated as a separate category due to their size), brokers, direct business of insurance companies, and other categories with small shares.
Agents historically dominate the market especially with their share in non-life more than half of the total market.
Banks are more aggressive in non-life insurance business lately, which ends up with a decrease of agents channel share from 60%s. Okumaya devam et “Turkish Insurance Sector on the 100th Anniversary of the the Republic of Türkiye -3”