Before 2012 is over, and less than a year after my blog post titles “Is Insurance Direct Coming to Turkey?”, I found out that Aviva Sigorta made a silent entry into the direct market through its web site “Artiksirasende“.
The site is beautiful in terms of colour and design. The transactions are easily explained through animation, the widespread marketing tool of the internet world.
- The expectations of internet users regarding “being rewarded however small” is being fulfilled.
- They are trying to market motor own damage and MTPL policies together and those who buy motor own damage policy online will get a 5% discount if they also buy the MTPL policy online.
It’s brand new and there are areas still to be further developed.
Example: The system is still not a fast-flow process for the end-user. I believe that developments are needed especially in the proposal page by close monitoring of user experience.
My favourite feature: The freedom of the user to design the motor own damage policy according to his/her needs
What I wonder; whether the motor own damage policy content and price is different from that of what the agency sells.
However, in any case, I congratulate and wish all the luck to the management of Aviva Sigorta who have shown the courage of bringing Direct to Turkey in a real sense.
One company was going to lead the bringing of Insurance Direct to Turkey. I think that the other players will be faster and braver to head towards the direct market from now on.
It is best to investigate “how to become a part of this new world” for all the players – not trying in vain to stop the process.